Carmen R. Gonzalez

Senior Executive: Global Strategy & Communications Innovative and highly skilled professional with over a decade of experience in brand marketing, product management and strategic planning. Expertise includes the cultivation of new business relationships and partnerships within the healthcare and pharmaceutical arena, providing qualitative and quantitative research, creative development of new media, and the integration of global recruitment services. Possess JD degree and California State Bar membership.

Core Competencies: Proposal Drafting Strategic Planning Partnership Building Health Care Research Project Management Business Development Staff Training Negotiating Social Media Leveraging iPad App Design

Professional Experience

Health Services Advisory Group, Glendale, CA; 5/13-present

Communications Project Manager II

Supporting internal and external communication requirements of this quality improvement organization, including the development of training collateral, reports, and sensitive positioning materials. Tactically contributing to the creation of project activities. Pursuing research in developing cogent communication strategies related to behavioral change. Designing and writing health promotion essays, public awareness materials, and formal articles concerning quality improvement. Organizing online webinars featuring interactivity. Gauging the efficiency of material development and distribution for quality enhancement. Collaborating with internal and external stakeholders for increased program participation. Successfully drafted RFPs and garnered funding from the Centers for Medicare & Medicaid Services for two special innovation projects concerning online resource platforms. Designed the company's social media policy and training materials, while also implementing companywide social media education. Launched next-generation website in mid-2014 and currently maintain content areas. Conducting Diabetes Empowerment Education Program (DEEP™) classes with certification among Medicare beneficiaries and performing DEEP™ Peer Educator training courses among community health workers and clinicians.

Healthcare Communications Group, El Segundo, CA; 6/08-9/12

Manager of Strategy and Communications

Drafted business development proposals, corporate communications, and broad strategic initiatives that leveraged the company's expertise, professional networks, and client-specific knowledge for maximum productivity and ROI. Led the global reach of this firm’s operations concerning patient recruitment in multiple-country clinical studies, having expanded into four new markets—establishing alliances in Asia, Latin America, Africa and European countries by therapeutic area and service line—enhancing the company’s business prospects. Advanced social media strategies through planned initiatives, published journal articles, and participation in industry conferences. Initiated new mobile technology applications for clinical research subject enrollment, including the development of an iPhone/iPad app. Prepared and cultivated proposal and supporting documentation over a two-year period, in addition to spearheading negotiations, to earn our company's status as an official government contractor for the General Services Administration. Collaborated among company departments to establish greater efficiencies and streamlined processes. Performed ad hoc training sessions to cultivate greater business development opportunities.

City of Hope, Los Angeles, CA; 10/05-6/08

Development Marketing Writer, Communications

Strategically crafted, researched, and developed key communications for marketing purposes, including research and clinical materials, fundraising speeches, scientific and donor-profile articles for internal and external distribution, formal third party newsletters, gift planning communications, and ad copy for industry-specific publications, among other instruments. Assisted the department in generating record-year donations through multiple marketing and fundraising vehicles, in both new and expanded campaigns.

Assistant Director, Stewardship

Researched, drafted, and art directed proposals for specific major donor prospects that generated multi-million dollar donations. Assisted in researching and drafting various foundation grant applications resulting in capital investitures of several hundred thousand dollars. Interviewed researchers and compiled archives of scientific reference materials for future Donor Relations proposals. Designed and formulated proposal templates, protocols, and design motifs for department-wide use in formal fundraising efforts.

Marric Software, Redondo Beach, CA; 9/02-9/05

Copywriter/Webmaster/Marketing Director

Designed tradeshow campaign materials, both for content and layout, including client testimonial pieces, raising the company profile and generating a 50% increase in requested product demos. Produced company brochures for industry outreach. Updated three companion technical manuals regarding company software for both content and graphics. Fashioned icons and wrote help files accompanying flagship software product. Drafted news articles for industry guild newsletter. Revamped corporate Web site and created a separate client-only, password-protected site, providing content-based tutorials, a news feed, and an archive of newsletters. Developed a database for recording Web traffic stats from the client-only site. Created an online method for administering and managing password access to the site.

Atomic Latina Design, Los Angeles, CA; 4/01-9/02

Web Designer/ Graphic Designer /Copywriter

Developed Web pages and designs for various non-profit and individual companies, customized for project-specific use, resulting in improved Web traffic and click-throughs. Designed and printed signage for conference-related marketing campaigns for organizations. Drafted copy for public service announcement radio campaigns. Re-designed corporate identity (logo, letterhead, brochures, etc.). Provided ad hoc consultant assistance as follow-up., San Clemente, CA; 1/01-4/01

Art Director /Copywriter

Created next generation company Web site interface and customer Web site themes to accompany new product launch. Conceived and executed banner ads for a variety of target market sites. Participated in team-oriented campaigns involving marketing of company book and software products. Explored and promoted ad hoc business development projects.

Aerobics and Fitness Association of America, Sherman Oaks, CA; 11/99-12/00

Business Affairs Director

Developed strategic corporate partnerships, oversaw contractual negotiations to expand the corporate footprint in the fitness market. Coordinated internal department staff based on newly adopted contracts. Managed nutrition content module for Internet site display. Shepherded Spanish translation projects of current AFAA content. Designed graphic brochures and ads for corporate marketing. Conducted Internet survey project. Oversaw Spanish-speaking international accounts for overseas workshops. Guided new Web site design and organized internal executive and IT team.

Dailey & Associates, West Hollywood, CA; 5/99-8/99

Summer Intern

United States Peace Corp., Pohnpei, Micronesia; 6/94-1/96

Volunteer Teacher-Trainer

Koester, Brislin & Gelman, Pasadena, CA; 3/92-5/94

Staff Attorney/In-House Counsel for Wausau Insurance

Managed independent caseload to successful resolution. Completed complex, multi-party personal injury cases to trial in both Superior and Municipal Courts. Participated in extensive arbitrations. Appeared on law and motion matters. Negotiated settlements. Engaged in direct client contact and counseling. Performed percipient and expert witness depositions.

Parker, Stansbury, Babcock, Combs & Bergsten, Los Angeles, CA; 11/89-3/92

Associate Attorney

Oversaw independent caseload throughout legal cycle to successful conclusion. Completed multi-party insurance defense and product liability matters to trial in both Superior and Municipal Courts. Negotiated settlements. Conducted extensive number of arbitrations. Appeared in court on various law and motion matters. Prepared legal memoranda and conducted legal research. Performed percipient and expert witness depositions.

Lewis, D’Amato, Brisbois & Bisgaard, Los Angeles, CA; 10/88-10/89

Associate Attorney

Appeared in court on various motions to successful conclusion. Negotiated with opposing counsel re: settlement. Propounded discovery motions, prepared legal memoranda, and conducted legal research.

Formal Education

University of California, Los Angeles, School of Law Juris Doctor, 1988; Admitted to practice 1989

Lubic Scholarship Award; Moot Court Participant 1986-1987; Teaching Assistant 1987-1988

University of California, Los Angeles, Bachelor of Arts, Psychology, 1985


South By Southwest Conference Advisory Board - Health Track 2011-present

Torrance Water Commission Appointed by City Council, 2004-2007

Los Angeles County Bar Association Appointed to 1993 Conference of Delegates

Los Angeles Human Relations Commissioner Appointed by Mayor Tom Bradley, served 1990-1993

Speaking Engagements

Life Science Training Institute, webinar, April 22, 2015, September 3, 2015, and November 29, 2016, topic: "Using Social Media for Patient Recruitment in Clinical Trials"

Association of Clinical Research Professionals, Fall Conference 2013, Research Triangle Park, NC, October 11-12, 2013, topic: "Connecting to Diversity Populations: When Recruitment Goes Digital"

Association of Clinical Research Professionals, Global Conference and Exhibition 2013, Orlando, FL, April 13, 2013, topic: "Connecting to Diversity Populations: When Recruitment Goes Digital"

Drug Information Association 48th Annual Meeting, Philadelphia, PA, June 24-28, 2012, Session 373: Special Populations Symposium; topic "A Winning Messaging and Media Strategy for Latino Patient Recruitment: As Easy as Uno, Dos, Tres"

National Minority Quality Forum, 9th Annual Health Disparities Conference 2012, Washington, D.C., April 23, 2012, topic: "Social Media and Patient Recruitment of Diversity Populations"

Association of Clinical Research Professionals, Global Conference and Exhibition 2011, Seattle, WA, April 30-May 3, 2011, topics: "Twitter and Patient Recruitment: Learn It, Use It, Track It " and "La Sangre Latina: The New Force in Study Participation"

Ethics in Clinical Trials, San Diego, CA, March 2-3, 2011, topic: "The Ethical Use of Social Media for Clinical Trial Recruitment"

Community Alliance in Research Excellence Conference 2011, Louisiana State University, Shreveport, LA, October 22, 2011, topic: "The Good, the Bad and the Ugly of Social Media: Recognizing Risks and Effectively Navigating the Social Media Space "

Drug Information Association 46th Annual Meeting, Washington, DC, June 16, 2010, Session 334: New and Evolving Patient Recruitment and Retention Practices; topic: "Advocacy Groups and Other Recruitment Opportunities: A Global Overview"

Association of Clinical Research Professionals, Global Conference and Exhibition 2010, Tampa, FL, topic: "Twitter, Facebook, You Tube, Oh My! Patient Recruitment 2.0"

Professional Membership

Association of Clinical Research Professionals, October 2009-October 2013


Diabetes Education Empowerment Program (DEEP), certification term: February 2015-February 2018

Technical Skills

Typing speed: 45 wpm; Fluent in Microsoft Word, PowerPoint, Excel, Adobe Acrobat 9.0, InDesign CS3, Photoshop CS3, Illustrator CS3, HTML, javascript, ASP, Flash, Dreamweaver, Mirabyte Web Architect, EPiServer web management system

iPhone/iPad App Development

MyOutreach (approved October 13, 2010)— I conceived and designed this free application to help clinical sites perform community outreach to more effectively reach patients in meeting their research study recruitment goals. The application is dedicated to helping diabetes-based sites identify the closest support groups and organizations where people coping with diabetes often frequent. In-depth details about meetings times, room locations, contact staff, eligibility requirements and other specifics are included in describing each locale. Harnessing geo-location technology, sites obtain access to relevant patient-rich resources nearest in proximity displayed on a visual map. Access is provided via passcode to ensure clinical sites are using this free application rather than competitors seeking to advantage themselves and re-circulate the information for a fee. Available here.